Today the brand new tourism website for Wexford was launched at the world-famous Wexford Opera House as a ‘one stop shop’ for tourist information.
The website provides all the necessary tourism information and updates for tourists to Wexford from both domestic and international markets. The branding continues across social networking sites Facebook, You Tube and Twitter on profiles facebook.com/VisitWexford and Twitter @VisitWexford be sure to check them out and follow.
Commenting at the launch Chairperson of the Visit Wexford Steering Group, Michael Griffin of the Griffin Hotel Group said: “I see visitwexford.ie as a real resource for tourists domestic and international. It will provide a strong brand and information relating to what’s happening, things to do and great places to stay. We are also focusing strongly on social media platforms to provide a more tactical and interactive dialogue with people who are interested in finding out more about Wexford and its many attractions or indeed for our local community to publish to a world audience on what events are taking place throughout the year.
The key message over all is simple; visit Wexford. It is targeted to a wide spectrum of potential Irish and international visitors ranging from the young, free and singles looking for a weekend getaway, to families searching for affordable holidays, to more mature people in search of nature, history and relaxation. From within visitwexford.ie we are encouraging all visitors to become fans on Facebook and follow our stream of events and things to do from our Twitter feed @visitwexford.”
Gary Breen, Head of Operations for Failte Ireland said: “We see a marked increase in the number of people within Ireland choosing a ‘staycation’ and the timing of the launch of this new website is ideal for the 2011 tourism season. Wexford has invested heavily in its tourism brand for a number of years but this is a new direction and really communicates the very best aspects of what County Wexford has to offer.
“World Tourist Organisation’s statistics show that ‘cultural tourism’ represents between 35 and 40 per cent of all tourism worldwide and it is growing at 15 per cent per annum – three times the rate of growth of general tourism. Cultural festivals like the ‘Wexford Opera Festival’ and the ‘Art in the Open Festival’ are key Wexford assets and represent the nucleus of a powerful driving force for the county. Irish people in general have a high level of interest in culture and heritage, with surveys showing that 55 per cent of Irish people on a long holiday in Ireland – that is four nights or more – will include a visit to an historic site.”
The new website is aimed at both residents of the county as well as visitors; the website contains comprehensive information about accommodation, food and drink, transport, health and beauty, shopping, attractions, arts and crafts and much more. It also has detailed information for those interested in doing business in Wexford. For further information check out www.wexford.ie